Here you will find a sampling of my B2B web and print marketing content.
GE Healthcare
I was responsible for writing and editing all pages for my products lines, which included mammography and maternal-infant care products. I wrote all tabbed content in addition to the linked landing pages. The mammography products are no longer being sold as the technology has improved, so my content is no longer online. I can provide it if you’d like to see it.
Maternal-Fetal Care Products
Maternal-Infant Care Products
Zoetis Diagnostics
- 30 second video for social, Dr Nikki (content)
- 30 second video for social, Dr. Bailey recommendation
- Whitepaper (content offer)
- Animated social post, diabetes CE
- Animated social post, veterinarian’s, we’ve got your back
- Animated social post, recommendation for Virtual Laboratory
American Massage Therapy Association
- CE courses for healthcare professionals (content)
Roche Diagnostics/NAVIFY
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- Video script for NAVIFY Tumor Board (content and strategy)
- Web copy (content and strategy)
- Case study (content)
- Whitepaper (content and strategy)
- Clinical evidence (content and strategy)
Jazz Pharmaceuticals
- XYWAV website copy (live link) (content)
- XYWAV website copy (static PDF)
- Video: Transitioning your patients to XYWAV (content)
Sanofi
- Dupixent, HCP landing page, all indications (strategy and content)
- Dupixent (biologic), HCP, dosing information for Atopic Dermatitis (strategy and content)
Endo
- Xiaflex, What causes Peyronie’s (PDF) (strategy and content)
- Xiaflex, What causes Peyronie’s (live link) (strategy and content)
- Xiaflex, patient success stories (strategy and content)
Amgen/Astra Zeneca
- Tezspire patient support program web page, biologic for moderate to severe asthma indication (content, journey mapping, and strategy)
AbbVie
Eli Lilly
- Trulicity HCP landing page, Type 2 Diabetes (strategy)
- Trulicity HCP, how Trulicity works, Type 2 Diabetes (strategy)
- Taltz HCP PsA safety page, Psoriatic Arthritis (strategy)
Omega Healthcare
- Blog: Benefits of Remote Patient Monitoring
- Live link (web page) (content and SEO strategy)
- Static link (PDF)
Abrazo Arizona Heart Hospital
Abrazo Arizona Heart Hospital showcase brochure for physicians (content)
Sage Products
- Oral Care (content)
- Turning and Positioning Systems (content)
- Seated Positioning System (content)
- Lateral Transfer System (content)
- Heel Protection (content)
- Meatal Cleansing (content)
- Prepackaged Bathing (content)
- Hair Care (content)
Ginkgo Healthcare
- Ginkgo Healthcare website (content)
- Ginkgo Healthcare postcard (content)
Assurant Health
I edited many brochures and web pages for Assurant Health. Below are four emails I wrote for them.
- Accident Coverage (content)
- Critical Illness Coverage (content)
- Dental Coverage (content)
- USAA Email (content)
Fido Management
Underwriters Laboratories (UL)
Most of the content I write for UL is B2B marketing content. I’ve written sell sheet, product information, course information, brochure copy, press releases, and more.
4Schools.net
Although 4Schools.net is a not-for-profit organization, they do market their products to other organizations. I wrote all of the content for their new website launch.
Accu-Traq
Accu-Traq sells equipment monitoring systems for the nuclear industry. I have edited their web content and written a trade show banner.
Watchfire Signs