Reconstructive surgeons at Aurora Health Care can work magic for their clients, but a facelift for their web copy was outside their wheelhouse. That’s where I came in.
I had never thought of what I do as reconstructive surgery for copy, but it fits, right?
Because not only do I work to improve the visible parts of the website copy, I also work on the underlayment. And by reconstructing (aka optimizing) the content by leveraging SEO principles and smoothing it out using consumer and competitive data, I helped them increase their new patient inquiries and appointments by 45 percent.
And site visitors stayed on the site longer. Not because they couldn’t find what they were looking for, but because they did. Their time on page increased, and their click throughs to inquiries and appointment requests did as well.
See some of the content, and contact me if you’re up for a copy facelift. They’ve come so far, you won’t even need general anesthesia.